by Johnny Baskin | Workshops
“We need more leads.” It is a reasonable thing for a business owner to say. More people asking about your services should mean more opportunities to grow. But I want to know what happens to the leads you already have. What do they see when they click? What are you...
by Johnny Baskin | Workshops
If your business has a website, sends email newsletters, publishes blog posts, posts on social media, or creates sales materials, you are already in the writing business. That does not mean you need to become a novelist. It means the words your company publishes...
