How to create a social media strategy that works for your business - Toronto SEO Expert

Nearly every business has some sort of social media presence these days but not all businesses have a social media strategy. If you want your social media presence to work for your business, you need to create a strategy. A good social media strategy starts with understanding your goals and objectives. Once you know what you want to achieve, you can start developing a plan of action. With the right social media strategy, you can build a strong presence, increase your brand awareness, engage customers and grow your business.

Why have a social media strategy?

When it comes to social media, businesses often fall into one of two categories: those that have a social media strategy and those that don’t. If you’re in the latter category, then it’s time to change that. Here are four reasons why you need a social media strategy:

1. To stay relevant. In today’s world, if your business isn’t online, it might as well not exist. Social media is one of the best ways to reach out to your target audience and stay relevant.

2. To create a connection with customers. Social media provides businesses with a way to connect with their customers on a more personal level. This can help build loyalty and trust between the customer and the business.

3. To differentiate yourself from the competition.

4. To build your brand. Social media is the perfect way to create a personal brand for your business and show customers that you’re a person, not just a faceless corporation.

Know your audience: Who are you trying to reach?

One of the great things about social media is that it provides businesses with the ability to target their audience more accurately than ever before. In order to take advantage of this capability, it’s important to first understand who your target audience is. 

Start by creating a buyer persona, which is a representation of your average customer. This can be done by mining data from your current customer base or performing online surveys. Once you have a good idea of who your target audience is, you can start targeting them on social media by using relevant keywords and hashtags, tailoring your posts to fit their interests, and paying attention to the platforms they use most often. 

Another way to target your audience on social media is by using Facebook Ads. With Facebook Ads, you can laser-focus your ads on specific demographics, interests, and even behaviors.

Goals: What do you want to achieve?

The first step to setting social media goals is to determine your target audience. Who are you trying to reach with your social media posts? Once you know who you’re trying to reach, you can start figuring out what kinds of posts will resonate with them. 

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Keep in mind that not every social media platform is right for every business. You may find that Instagram or Snapchat are a better fit for your company than Facebook or Twitter. Figure out which platforms work best for you and focus your efforts there. 

Your social media goals should be realistic and achievable. Shooting for 10,000 new followers in a month is probably unrealistic, but gaining 100 new followers is more achievable. Make sure your goals are measurable so you can track your progress and see how well you’re doing. 

Finally, make sure your goals align with your overall business goals. If you get to the end of a year and realize that you had no tangible impact in your business, then the time you spent will be wasted. In summary, make sure that you have clear forecasts and goals. Stick with them at all costs.

Platforms: Which platforms work best for you?

There are so many social media platforms to choose from when promoting your business. Which one is right for you? It depends on your target audience.

Facebook is great for businesses targeting a general audience. The platform has over 2 billion active users and offers a variety of ways to reach your target market, including paid advertising.

LinkedIn is ideal for businesses targeting professionals. The platform has over 500 million users and offers features like groups and sponsored content that can help you reach your target market.

Twitter is perfect for businesses targeting consumers who are looking for real-time information. The platform has 330 million active users and allows you to share short videos and images, as well as links to your website or blog.

Pinterest is perfect for businesses targeting women. The platform has over 60 million users and allows you to create boards with images, videos, and links that can help you reach your target market.

Instagram is ideal for businesses targeting consumers who are interested in digital lifestyle brands. Instagram also has a large number of active users with a high level of engagement. The most successful Instagrammers often have dedicated fan bases that create communities around their own unique interests and style.

Content: What type of content will you produce?

When creating content for a business social media page, it’s important to consider your target audience. What type of information will interest them and help you achieve your marketing goals? Producing engaging, informative, and entertaining posts will help you keep your followers engaged and interested in what you have to say. Think about the types of things your customers would want to know about – new products, services, sales and discounts, company news and events, etc. Be sure to mix things up regularly, so followers don’t get bored – include photos, videos, infographics, polls, and other interactive content. By producing high-quality content that resonates with your target audience, you’ll be able to strengthen relationships with current customers and attract new ones.

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Frequency: How often will you post?


There is no one answer to this question as the best frequency for posting on social media pages varies depending on the business and what it is trying to achieve. However, as a general guideline, posting somewhere between once a day and once a week is often most effective.

Some businesses find that they need to post more often in order to stay top-of-mind with their followers, while others find that they can get away with less frequent posts and still see good results. It’s important to experiment a little bit and see what works best for your company.

But whatever you do, don’t neglect your social media pages altogether – consistency is key!

Tools: What tools will help you achieve your goals?

There are many different tools that you can use for your social media business account. It is important to find the right tool for your business and your customers. Some popular social media tools include Hootsuite, Sprout Social, and Buffer. 

Each of these tools has different features that can help you manage your social media account. Hootsuite allows you to schedule posts, track mentions, and analyze your social media traffic. Sprout Social also allows you to schedule posts and track mentions, but it also offers a suite of other tools like engagement tracking and team collaboration. Buffer is a simple tool that lets you create queues of content and then share them at pre-determined times. 

The best tool for your business will depend on your needs and the needs of your customers. Try out a few different tools to see what works best for you.

Conclusion: Wrapping it up

In conclusion, there are a few key things to keep in mind when creating a social media strategy for your business. First, make sure you are clear on your goals and what you want to achieve. Next, tailor your strategy to fit your audience and their needs. Finally, be consistent with your messaging and always keep your audience in mind. By following these tips, you can create a social media strategy that works for your business and helps you achieve your goals.