by Johnny Baskin | Johnny's Picks, My Top Recommendations
Let’s be brutally honest. Finding a reliable healthcare provider is an overwhelming task for most people. It’s a sobering statistic, but a massive percentage of adults actively avoid dental checkups out of fear, frustration, or simple procrastination. We put it off,...
by Johnny Baskin | Google
Google just dropped a massive collection of holiday updates. If you read the headlines, it looks like a fun bag of tricks for consumers—Gemini planning parties, easier photo editing, and smarter maps. But when you strip away the consumer-facing hype, there is a...
by Johnny Baskin | Google
Google just handed us a roadmap disguised as a highlight reel. Most people watch Google’s "Year in Search" films for the nostalgia. They look for emotional hooks or a recap of pop culture. I look for the data that defines your bottom line. Google...
by Johnny Baskin | Google
The Rules of Engagement Just Shifted. Again.Let’s be brutally honest for a moment. The days of treating Google as a simple directory that blindly sends traffic to your website are over. If you’ve been paying attention to the trajectory of search, you know this...
by Johnny Baskin | Google
Marketing to “everyone” is a surefire way to connect with no one. A successful strategy begins with understanding the playing field, and Google just redrew the lines. The era of chasing simple clicks is officially over. Google recently released details on...
