by Johnny Baskin | Google
Marketing to “everyone” is a surefire way to connect with no one. A successful strategy begins with understanding the playing field, and Google just redrew the lines. The era of chasing simple clicks is officially over. Google recently released details on...
by Johnny Baskin | Google
Expanding into international markets usually creates a massive headache for the finance department. Between hiring local copywriters, managing support teams in different time zones, and ensuring your brand voice doesn’t get lost in translation, the costs pile up...
by Johnny Baskin | Google
Marketing to “everyone” is a surefire way to connect with no one. A successful strategy begins with understanding the terrain, and the terrain of Search is shifting beneath our feet. Google recently announced a new wave of commercial partnerships and AI...
by Johnny Baskin | Business, Google
It’s a sobering statistic, but one every entrepreneur needs to hear: according to research from Founders Factory, 90% of startups fail. Around 10% don’t even make it past their first year. The startup graveyard is vast, and while the reasons for failure are...
by Johnny Baskin | Blockchain
As we navigate the ever-evolving landscape of cryptocurrencies, it’s becoming increasingly clear that we may be on the cusp of another significant shift. Several key factors are aligning that could potentially trigger the next crypto boom within the next 1-2...
