by Johnny Baskin | Google
Google just dropped a massive collection of holiday updates. If you read the headlines, it looks like a fun bag of tricks for consumers—Gemini planning parties, easier photo editing, and smarter maps. But when you strip away the consumer-facing hype, there is a...
by Johnny Baskin | Google
Google just handed us a roadmap disguised as a highlight reel. Most people watch Google’s "Year in Search" films for the nostalgia. They look for emotional hooks or a recap of pop culture. I look for the data that defines your bottom line. Google...
by Johnny Baskin | Google
The Rules of Engagement Just Shifted. Again.Let’s be brutally honest for a moment. The days of treating Google as a simple directory that blindly sends traffic to your website are over. If you’ve been paying attention to the trajectory of search, you know this...
by Johnny Baskin | Google
Marketing to “everyone” is a surefire way to connect with no one. A successful strategy begins with understanding the playing field, and Google just redrew the lines. The era of chasing simple clicks is officially over. Google recently released details on...
by Johnny Baskin | Google
Expanding into international markets usually creates a massive headache for the finance department. Between hiring local copywriters, managing support teams in different time zones, and ensuring your brand voice doesn’t get lost in translation, the costs pile up...
