Every blogger needs to know the basics of SEO if they want to be successful. If you’re not doing your research into how to optimize your blog posts for search engines like Google, then you’re throwing away your best chance at getting traffic and making money from blogging. This article covers the most important tips for SEO beginners.
It’s important that every blogger know the basics of SEO if they want to be successful. Search engine optimization (SEO) is the process of refining the content and structure of a website to improve it’s chance of showing in search results on search engines. Once you have your blog up and running, it’s important to think about SEO before doing anything else.
Keyword Research
Keyword research for blogs is the process of finding and analyzing keywords to use for blog posts, keywords should be based on what terms are getting highly searched that match your content. Keyword research is an integral part of blog content creation. By understanding the terms used by your target audience, you are better equipped to create great content for them. Using Google’s Keyword Tool or an SEO tool such as SEMrush is one of the best ways to learn about the keywords your audience is using. You can then use this information to create blog content that will be more likely to get visibility on search engines like Google.
SEO Blog Title
To create an SEO title for a blog, first choose your keywords. Next, use those keywords as the basis for your title. An example of this would be if you were targeting a keyword like “Best Instagram Strategy” you could name your blog post “The Best Instagram Strategy For More Followers”, with this title you include your keyword in it but also make it more attractive to reader by adding on a little. You should ensure that your main keyword is mentioned in the title on your blog and should ideally be in an H1 tag in your blogs html code. You should also include your main keyword in a title tag and mention it in your post. In some cases your keyword and your blog title could be exactly the same.
SEO Blog Content
When optimizing blog content for SEO, writers should first identify keywords that are relevant to their topic, then integrate that word throughout the text. It’s important the the keywords still fit naturally in your blog post, you don’t want it to seem unnatural. The amount of times you mention the keyword will vary depending on how long your blog post is. You should also include links to other pages within your own site when it’s relevant. Images on blogs are best optimized by including captions with keywords or titles of other images on the page. You should also use an image alt tag to describe what the image is about, this is helpful to Google bots as well as visually impaired users.
SEO Blog Analytics & Rank Tracking
You should be using some kind of analytics tool to track website visitors to your blog so you can measure how much traffic you are getting. A good free option is to use Google analytics. Google Analytics is a web analytics program that tracks website visitors. The service tracks data about the user’s internet browsing behavior including pages visited, time spent on site and much more.
Rank tracking is a method to track the changes in one’s ranking. By tracking which position your website is showing in Google for different keywords you will get a better idea of if the SEO changes your making are working. Rank tracking can help you identify and solve SEO issues that may be present on your website, such as broken links, analytics not set up correctly, or incorrect page titles or descriptions. It can also be used to track how well the site is doing over time. By monitoring rank changes, you will know what is working and what should be changed to get better visibility on SERPs.
SEO is an important part of blogging. It can be difficult to understand the basics, but with this article you now know what you need to do to get started.
- Conduct keyword research and create a blog post with relevant content.
- Optimize the title and content of your post based on the keyword research you did.
- Install blog analytics and use rank tracking tools to track your progress
