Every business aims at attaining better search engine rankings and more traffic. That’s because organic search traffic is a proven driver of business growth and the best part is that it’s completely free. While we all want the better rankings, little we understand how it is achieved. Better presence and ranking on search engines is the result of a perfect combination of On-page and Off-page SEO (Search engine Optimization). On-page SEO is the method to optimize individual web pages to rank better and earn more traffic via search engines. During the on-page SEO, HTML source code and content can be optimized, while in Off-page SEO refers to your website’s overall image on the web determined by what other websites say about your business website or how many backlinks you have from Quality websites. As concerned to the on-page SEO, it is a long-term process that takes the time to improve while creating backlinks is the most common formula for a successful off-page SEO and getting them from some popular websites will show some fast results in term on Seo rankings. Hiring search engine optimization company in Austin, TX can ease the process and give a booster to your newbie website.
The Importance of On-Page SEO
The online promotional industry is growing at a faster pace than ever, yet the on-page SEO remains at the top of the list when it comes to generating more revenue with better ranking and traffic. Following the right on-page SEO techniques ensures that your content and code follow Google’s best practices that further results in your online image. In other words, on-page SEO can make or break your ranking. Perfect Seo can take you top of Google while excessive and wrong on page Seo may push you down in rankings To achieve a maximum outcome of your search engine marketing campaign and keep your users attracted towards your business you need a perfect combination of both the off-page SEO and on-page SEO. Aiming to spread the knowledge about best SEO techniques, we put our best people on the job, and we’d like to share the list we have got:
Whenever talking about the best SEO techniques, page titles are the most important ones. A website has multiple pages, each of them having its title. Using most appropriate targeted keywords in the page titles should be the prime priority for better ranking. Page titles are referred to as H1 tags, and you should never use more than one H1 tag on any of your web pages. For example, if you are creating a page for women footwear collection, you can use the best suitable keywords like “designer women footwear” or “cheap designer footwear” etc. This way, at whatever point someone searches for best designer women footwear in search engine, your website page has a better chance of showing up because you have included those keywords already.
Just like using page titles is crucial for better ranking, try using the set of best available keywords in the form of Meta tags. Try using them with the most relevant content. Using keywords in Meta tags is important as description Meta tags send Google relevancy signal. While the signals are not as strong as the title tags, (page titles), but descriptions still carry some importance as a ranking factor. This is a simple process where the website admin can easily insert all the information into the page HTML format, making life easier for you.
It’s a common phenomenon; many people forget to include Meta descriptions for their pages. And the reason here is not that they don’t want to add, but they don’t understand the importance of these descriptions. They are the most important part of the better ranking. They may no longer be a Seo practice now, but still, the keywords used in descriptions will show up under your page title in search results making the visitor aware of the content your page carries and hence increasing the Overall CTR rate. For example, if we search for ‘cheap women footwear online,’ then a good Meta tag description for that page would include those keywords and related ones. So, “Stunning yet cheap women footwear online now available with delivery across the globe in your budget,” would be a great Meta description to use, as this includes specific keywords and it clearly explains to the user what is your page all about.
Many organizations adopt the use of domain name with their company’s name. However, including a search engine, friendly URLs for each of your pages is highly recommended by the experts. These types of URLs help in better crawling rate which means your website pages and content will have more chances to rank on search engines. Shorter URLs seem to perform better; however, that is not the only factor. You can simply edit the permalink of your blog post and add your targeted keywords there, you might be ignoring this practice till now might not have been familiar with it, but this technique is one of the important parts of optimizing on page Seo
Every website has a blog page, so when writing articles for the blog pages make sure that you break up your content into smaller sections to make it engaging and easier for the people to read. Use body tags on these sections like H2, H3, H4, etc. If you’re new to the tags, it’s good to know the simple tips about using them. Generally, H1 tag is used for main page title while H2 and H3 being used with subsequent headings. When crawling a headline is the first thing that Google will have a look at. So, using keyword-rich headlines is more useful than generic ones. Unlike H1 tag there is no limit to use just single subheading tags in your content, try to wrap up all of our subheadings in body tags.
Using too much of keywords throughout your content can seem lucrative, but too much of it can turn the results into negative. Hence it’s important not to repeat and overuse keywords just for search engine robots excessively. Using 1-3% of keywords in your content is the right strategy as using more of the said percentage can lead to troubles. Also for better results, you should sprinkle some LSI keywords throughout your content so that your page show up for other similar queries as well
Image Tags or ALT Tags
Image tags or alt tags is the most under looked technique. Alt tags are the tags which show up on the web page when there is a slow connection, and the images on your web page are not loaded so that users can know exactly what images were there which have not been loaded. You can simply add an alt tag in WordPress which uploading an image from the right side of the screen.
Do you know that web pages with long content rank well as compared to web pages with short content? That doesn’t mean adding any irrelevant content to increase the word count but if there is something which is left out then make sure you add it before hitting the publish button. It is advised to add a minimum of 300 words in a post, but if you are targeting some high competition keywords, you have to scale up the words count.
The above-mentioned on-page SEO techniques, if put together, can significantly improve the ranking on search engines while ensuring increased traffic and revenue. Remember that any one of them will not make a positive impact as they need to be used all together for better results. They help your website crawl faster and more often that will help to get your entire site ranking. Google and other search engines will value the internal pages as they will help build the relevancy of internal pages to specific keyword phrases. If, ever, you face trouble in ranking your website on the leading search engines, make sure to have a look at the above-mentioned points as you’re sure to have missed any one of them that would lead to lesser traffic. Take some time and implement them to enjoy a better web presence and sell more immediately online.